In a world where just about everyone is in a hurry, a slow-loading website is perhaps one of the most frustrating things ever. When a page takes forever to load, users aren’t going to wait; They’ll just move on to another site, effectively increasing your page bounce rate.
Boosting website speed can be done by compressing images, cutting down on redirects, avoiding using custom fonts, etc. With a faster website, you should be able to improve your page bounce rate and help you achieve your marketing targets.
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