User experience (UX) is closely tied to SEO. Search engines favor websites that provide a positive experience for users, which includes fast load times, mobile-friendliness, and easy navigation. A well-designed website keeps visitors engaged and reduces bounce rates, which can improve your rankings. UX also involves creating content that is relevant, informative, and easy to understand. By improving the overall user experience on your site, you can boost SEO performance, increase dwell time, and drive more organic traffic, resulting in higher engagement and conversions.
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