Understanding the user journey is essential for effective SEO. Users often go through several stages before converting, from initial awareness to consideration and decision-making. Optimizing content for each stage of the journey helps businesses capture users at different points, increasing the chances of conversion. For example, blog posts can address awareness-stage queries, while case studies and product pages cater to users in the decision stage. By aligning SEO strategies with the user journey, businesses can create a more personalized experience, driving engagement and boosting search rankings.
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