Ultra Right Beer earned an F rating from the Better

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There’s an all-purpose cleaner: “Sure to wipe out woke,” the blurb says; a shampoo: “Softens hair, not masculinity”; and a hand soap: “You’re not responsible for woke culture, and you don’t have to participate in it either. Wash your hands of it all.”

“They’re attacking existing men’s health companies, saying that they can’t be trusted and are bad. And then they are providing you instead with an alternative,” Gertz said.

“You just have to give them money and they will give you a product that I guess you can feel more politically comfortable with. Effectively what we see on the right is they create a very dedicated audience and then they bilk them for all they’re worth.”